| Industry Research, Grants and Scholarships
New England Nursery Association, Inc.
Recognizing the need for systematic growth and
development of the nursery industry, the New England Nursery
Association, searches out opportunities to make strategic long-term
investments in the nursery industry.
New England Environmental Horticulture Economic
Impact Study
Our region's nurseries, garden centers, landscape businesses,
lawn and tree care professionals, greenhouses and florists employ
thousands of people, pay millions of dollars in taxes each year,
and offer the brightest future of any sector of agriculture
in New England. But exactly how big is this industry?
NENA set out to answer that question for the
entire region, as well as individual New England states. With
support from the six state nursery associations, the New England
Grows educational fund and the Horticultural Research Institute
(HRI), NENA recently completed a survey of New England's environmental
horticulture industry. Dr. Leonard Perry of the University of
Vermont and Dr. Lois Berg Stack of the University of Maine conducted
the
survey.
NENA Research Grant - Horticultural
Research Institute
In 1993, NENA initiated contact with the Horticultural Research
Institute (the research arm of the American Nursery and Landscape
Association) to investigate endowment of a research grant that
would directly benefit its membership and support the regional
nursery industry. The result is the New England Nursery Association
Research Grant at HRI.
Funded at an initial pledge of
twenty thousand dollars, the endowment has now grown to the $100,000
level. The endowment has been earmarked to:
- Stimulate and fund research into plant
materials, problems, and opportunities specific to the New
England region.
- Publish and promote the results of plant,
marketing and management research.
- Assist members in the practical application
of research results.
For more information about HRI
contact HRI, at (202) 789-2900 or www.anla.org
Bigelow Scholarship
A scholarship to help support qualified college students is
offered through the Horticultural Research Institute (HRI).
The Timothy Bigelow Scholarship awards $2,500.00 annual scholarships
to full time horticulture students who are residents of New
England and are enrolled in a horticulture or related program.
The Bigelow Scholarship was created
by family members as a memorial to the late Palmer Bill
Bigelow and Timothy Bigelow. The family noted when they announced
the establishment of the HRI scholarship fund that student
scholarship is, "the most important commitment the horticulture
industry can make" to ensure the growth and development of
the nursery industry. 14. Change the contact info for the
Bigelow Scholarship to say For more information and an application
form, contact HRI at (202) 789-2900 or www.anla.org
For more information, and an application
form, contact Abby Ruden, Director of HRI, at (202) 789-2900.
New England Consumer Gardening Survey
NENA awarded Dr. Mark Brand of the University of Connecticut
a large grant to develop, implement and analyze a survey that
would give our industry an idea of current and future consumer
needs in the nursery and landscape industry.
The survey was mailed to 2900 households in the six New England
states (Connecticut, Maine, Massachusetts, New Hampshire, Rhode
Island, and Vermont). Sent out in the spring of 1997, the results
were compiled in January of 1998. The NENA consumer gardening
survey is the first of its kind every done in New England.
788 responses were received, for a 27% return rate. Of those
respondents, 72% resided in Southern New England (Connecticut,
Rhode Island and Massachusetts). 73% of the respondents owned
homes with a median value of $151,000.
The NENA board of directors worked with a public relations consultant
to develop a synopsis of the survey results that members can
use to improve the way they operate and market their businesses.
The survey report contains valuable information gleaned from
the results of the consumer survey along with industry interviews,
publications and internet research. Topics covered in the report
include:
- Survey Review and Analysis
- Consumer Shopping Trends
- Plant Selection & Display
- Consumer Information Sources/Signage
- Merchandising Techniques
- Advertising
- Sales Techniques
The New England Consumer Gardening
Survey Report was published in August 1998 and is available exclusively
to the members of NENA.
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